4 Tips that you must follow to create connection with better leads

Bivasys | August 22, 2022 | 3147 views

Are you searching for some jaw-dropping ideas to create a better connection with your leads? You might be getting low-quality leads or your campaigns are getting failed. Here, we will discuss 4 vital tips that you must follow to create alliance with better quality leads.

Customer acquisition is the biggest headache of every business operating these days. Every industry is searching for an effective strategy to get maximum conversion and in such scenarios, choosing digital marketing would be the best decision. Digital marketing experts can help you with strategies and ideas to generate qualified leads through efficient and proven digital marketing campaigns.

4 Ways to Create Connection with Better Leads

Enhance your landing page

The same problem has been raised several times that leads come on the landing page and immediately close the tab and don’t come back. This is because the landing pages on which the leads arrive are not efficient enough to capture the attention of the audience. The landing page must be captivating and also it must have:

  • Fast loading times
  • A clean user interface
  • Similar tone throughout the page
  • Clear CTA

You might also consider using color theory to make your content shine out with contrasting text and backgrounds. Consider using sensitive headlines to leave a greater impact. And don’t forget to maintain a graphical theme with all the similar element throughout the page. You can also add some visible testimonials relevant to your business.  

Recognize Your Current Lead Types

The first and foremost step to recognize your current lead types is to sit down with your sales team and have a chat pinpointing what’s wrong with your current strategy. Sales team can typically have good points about the types of leads they are communicating with and will be able to mention where there aren’t idyllic customer and where quality leads are coming from. There are 4 types of leads:

  • Marketing Qualified Leads
  • Sales Qualified Leads
  • Product Qualified Leads
  • Service Qualified Leads

Investigate and track your leads to ensure each group is covered and this will help you spot any type of problem you are facing.

Use a Digital CRM solution

Adopting a strategy that assists you to target quality leads is a far better use of your valuable ad spend in the long term. After sitting down with sales, an intelligent next move is to set up a customer relationship management (CRM) solution.

A CRM can help you collect the entire data and store it one place.  It streamlines your communication and make it easier for your staffs to comprehend the what is currently going in the business.

Provide a value exchange

If you want your consumers to offer you something, you require giving something in return. This is where the impression of a value exchange comes in: to get leads to offer you with information, you need to convey value to them in return.

Several businesses simply put a pop-up on their landing page seeking for customer details, but this can be a hard sell to potential leads.

Some examples of value exchange are:

  • Whitepaper
  • A consultation
  • Resource sheets
  • Industry Tips
  • An eBook
  • Case studies

If you’re still wondering how, you can boost your leads or else don’t know where to begin refining your digital marketing strategy, Bivasys can help. Get a free digital audit report to get more better-quality leads now!

Categories: Digital Marketing

Posted by: Bivasys

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